Billabong / Nicole Raquel

Brand Manifesto: Returning to the soul of surfing.

 

Brand Redesign: Designing for a slightly more mature audience.

 

Sponsored Events: Launching Billabong’s new look and feel on the shore.

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Flagship Stores: Bringing the inspiration of the wave into the store.

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Stores Within A Store: Steering away from strictly fashion brands.

 

In Store Posters: Introducing the brand’s new identity, “We are water.”

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New Seaweed Line: The SeaCellĀ® fiber, ground from natural seaweed, feels soft and possesses a high level of strength and stability.

 

Website Redesign (screenshots): From live beach cams and current surf conditions to apparel organized by what’s worn in the water and out, Billabong reinforces, “We are water.”

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Website Redesign (see how it works):

 
CREDITS:
Nicole Smith (AD: Logo Redesign/Typeface, Seaweed Line, Website Redesign & Walkthrough)
Emily Uram (AD: Brand Colors/Typeface, Instagram Frame)
Nicole Lague (CW: Printed Copy, Voiceover Copy)
Karen Hymes (CT: Brand Manifesto, Website UX & Walkthrough)
Soheil Oliaei (CT: In Store Posters)
VCU Interior Design Students (Store Designs & Renderings)

 

 


Nicole Raquel Art Director

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